During the 2026 FIFA World Cup, I was part of the promos team working out of the Non-Live Hub in London. As a team, we ideated, produced, edited and delivered over 100 promos throughout the tournament, spanning graphical concepts, on-location and studio shoots, and collaborations with AI artists that pushed the boundaries of what a single match promo can look like.

From Chicano lowriders and AI-generated foosball tables, to capoeira dance-offs and free runners racing across the rooftops of Boston, this was a tournament that had everything, and I loved being part of such a fun creative process.